"It's clear that this is all coming to a head." These are the words of US Representative Early Blumenauer, an Oregon Democrat advocating for federal legalization. It's not a stretch to agree with him. Currently, 33 states and DC have legalized at least medical consumption. The same research results show more than 90% of Americans agree with this increased legalization.

In classic enterprise fashion, access to cannabis (and its profitability) is outpacing what we understand about it. The product continues to proliferate an entire industry, while its Schedule I status continues to "impede the advancement of cannabis and cannabinoid research." The business knows enough to grow, process, and sell it to eligible adults for safe consumption. And for-profit science is now able to commodify the nuances we've discovered to date through targeted distillations and other extraction methods.

But the strongest evidence, by far, is the amount of industries flourishing around the plant itself. Firms like Green Bits are helping the dispensary brands catch up with modern mainstream retail and pharmacy operations by digitally navigating strict regulation. Technologies like Metrc equip state governments to regulate operators and ensure responsible industry growth. Investors, venture firms, and other funding bodies have created futures, commodities, and exchanges to circumvent the prohibition of its Schedule I status with a staggering $10 billion invested into the U.S. alone. The smartest of dispensary brands have learned that the way to grow in this space is through two types of supply chains: one built on state-centric goods, and another built on ideas for operational reproduction and adaptation across state lines. The result? A $10.4 billion industry with a quarter-million jobs, expected to grow by more than 50% in the next year.

Unlike the Yukon trail of the original gold rush, barriers to entry are not as lethal in this current emerging space. While the sky seems to be the limit for cannabis, the industry's biggest obstacles remain. Increasing state acceptance could continue nudging the DEA to remove the drug from Schedule I (federally illegal) status. Other barriers to entry include the up to 40% higher average tax rate for cannabis operators, the abundant legacy black markets – I.e. domestic and foreign cartels – in newly legal territories, and consumption by minors or other unauthorized parties. But the continued crackdown on unauthorized or underage use and the stabilization of the legal markets is set to disrupt and ultimately pare down the various legal liabilities.

The Green Solution is driven to remain Colorado's trusted cannabis experience. If you're interested in joining our movement in Colorado, check out ourCareers Pageand find out where you can be more than a consumer in the country's latest Gold Rush.

Quick Fact

Curing Cannabis Plants- This very gradual drying process involves moderate humidity and mild temperatures, preserving the dimensionality of cannabis plants and the consumption experience. The better and more gradual the curing process, the more sophisticated a grower's yields become, including preserved aromas, flavors, and potency.